INSTITUTIONAL PROOF · AMERICA 250
The Palace of Versailles selected Yalla to deliver Light of Liberty — its flagship America 250 experience.
Inside the Palace of Versailles, Light of Liberty brings Lafayette and the Franco-American alliance to life where history itself unfolded. It transforms paintings, spaces, and memory into a living encounter with the past.
Read about Light of Liberty →Why they chose us
Versailles receives 8.4 million visitors a year — a scale that demands more than a production studio. It chose a partner who could add a museum-grade experience without touching the physical space, then keep it running to the standard a premium venue is judged by. End-to-end and turnkey: creative, technology, operations, reliability, owned by one team.
From Approval to Launch in under 6 months
Approval & site scoping
Space constraints, visitor flow, safety plan, measurement plan. Pilotable: a stop/go decision is made after storyboard, before any capital is committed.
Concept & storyboarding
Design elements agreed. A one-scene storyboard delivered for executive review.
Production & content build
3D environments, characters, interactions. Historical accuracy review. Language and localisation plan.
Technical integration & QA
Device configuration in kiosk mode, reliability testing, on-site rehearsal.
Operations setup
Standard operating procedures, staffing model (venue-led, Yalla-managed, or partner-managed), training.
Launch & optimisation
VIP opening, press and media, partner activation, donor events. We don’t just install. We help drive attention and ticket demand at launch.
Take a look behind the scenes
Wondering what this would take at your venue?
Explore a partnership →Built for the venue, not around it
Every experience begins with historical research, built alongside your curatorial team. The story leads. The technology serves it.
Visitors stay present
The story steps into the room. Your visitors never leave it. Unlike conventional VR, passthrough XR layers historically accurate content into the real space around them — the gallery, the artefact, and the friends standing next to them all remain visible. The site itself stays the protagonist of the visit.
Venues shape the story
You curate, you interpret, you own the story. Our role is to help you tell it, not speak for you.
It’s social by default
Passthrough XR is shared, not solitary. Visitors stay visible to each other and go through it together — families, school groups, tour parties alike. The social fabric of the museum visit is preserved. Nobody disappears into a headset alone.
“I’ve known VR for quite a few years, but this is different. It keeps visitors engaged on site and gives them a truly interactive experience rather than a passive one.”
Nick Ball
Historic Dockyard Chatham
The passthrough XR difference, in reality.
Visitors to Light of Liberty, in their own words.
The Yalla.Digital Experience
The starting point is a conversation about your story.
Explore a partnership →A new dimension for the story you already own.
The institutional category is shifting: visitors expect more than observation, and boards expect measurable returns from cultural investment.
WHAT THE RESEARCH SHOWS
1 ICOM / UNESCO-ICCROM worldwide survey of collections in storage. 2 University of Glasgow, Museums in the Metaverse, 2025, n=2,000+. 3 Gensler Research Institute, Evolving Immersive: 2025 Industry Report.
PARTNERSHIP
We take responsibility for the experience that carries your name.
We work as a studio and operating partner, not simply as a technology supplier.
INSTITUTIONAL INTEGRITY
Developed with your curators, reviewed at agreed stages, never released without institutional approval. Your voice is preserved, never outsourced.
REPUTATIONAL CARE
Where a creative choice and your institutional standing pull in different directions, your standing wins.
TRANSPARENT PARTNERSHIP
Clear budgets, responsibilities, milestones, risks and reporting. No hidden dependencies, no ambiguity over who is accountable.
LONG-TERM COMMITMENT
We stay involved after launch — supporting, monitoring and resolving problems. In every model, including venue-led.
The Palace of Versailles chose Yalla to deliver Light of Liberty, its flagship America 250 experience.
SINGLE-POINT ACCOUNTABILITY
One delivery structure, one line of escalation. You never have to explain to your board which supplier owns the problem.
END-TO-END OWNERSHIP
Creative, technology, installation, visitor flow, staffing, training and support. We do not hand over technology and walk away.
INSTITUTIONAL GOVERNANCE
Defined approval gates, acceptance criteria agreed in advance, regular executive reporting. Oversight without chasing us for it.
At the Davidson Center, agreement to fully operational took two weeks, with zero structural modifications to the site.
CAPITAL COMMITMENT
We fund production, hardware, deployment and launch rather than asking you to fund an unproven concept. You sell tickets and set pricing.
ALIGNED OUTCOMES
In performance-based structures, Yalla earns only when the institution earns.
NO PRESSURE TO PROCEED
You retain control over approval and can stop before full production if the work does not meet agreed standards.
PROTECTED EXIT
Non-invasive installation, removable in hours, full decommission within 48. Nothing on your site is permanent unless it works.
The Davidson Center returned $90,000 in incremental revenue within four months, and full ROI within five.
01 — ALIGN
Agree the story, the audience, the institutional principles and the measures of success.
02 — EXPERIENCE
Yalla builds an operational first scene within the real venue environment, at our cost.
03 — APPROVE
A stage-gated decision on a functioning experience, not a presentation. Before any capital is committed.
This tests more than whether the technology works. It tests whether the experience feels truthful, appropriate and institutionally sound.
VENUE-LED
Your staff operate the experience, with Yalla’s training, written procedures and support.
YALLA-MANAGED
Yalla assumes day-to-day responsibility, under agreed institutional standards and reporting.
PARTNER-MANAGED
A vetted local operator works under Yalla’s supervision, quality controls and framework.
CONSTANT ACROSS ALL THREE
Data. GDPR-aligned. No visitor personal data collected. Analytics aggregated and venue-owned.
Accessibility. WCAG-aligned, glasses-friendly, ages 6+, multiple languages.
Safety. Written procedures for supervision, hygiene and visitor flow. Defined escalation.
Conservation. Commercial-grade, fully insured. Full decommission within 48 hours.
If your board needs more comfort, we will walk through every concern — in their meeting, on their terms.
Begin a Letter of Intent →Non-binding. No financial commitment and no legal obligation.
Leadership
Kevin Bermeister
Co-Founder & Chairman
Founding investor in Skype and a career-long entrepreneur in digital media. A pioneer in building category-defining consumer technology platforms.
Joshua Maurer
VP Content Curation and Creative
Award-winning writer and producer of historical dramas and literary adaptations, recognised with multiple Emmy and Golden Globe honours. Leads historical storytelling, narrative development, and creative direction for Yalla’s immersive heritage experiences.
Jon Dyne
Co-Founder and CTO
Passthrough XR architect with a decade of experience designing robust, real-world immersive systems. Focuses on reliability, ease of deployment, and an experience that remains invisible to operate.
Shlomo Blass
VP Production and Content
Production leader specialising in narrative-driven immersive heritage content. Scales the production pipelines that combine creative direction, technology, and on-site delivery across deployments.
Avishay Adler
Visual Experience Designer
Visual artist working at the intersection of AI-assisted design and immersive direction. Translates historical research into the visual language of each experience.
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Drew Larner
Board Member / Strategic Advisor
Seasoned media and technology executive, founding CEO of Rdio (acquired by Pandora) and former COO of Within (acquired by Meta). He brings deep expertise in scaling digital platforms, immersive content, and global distribution.
LIVE DEPLOYMENT · JERUSALEM
The Davidson Center Archaeological Park.
An eighteen-month-old deployment. Net-positive from launch.
$90,000
Revenue · 4 months
10%
Visitor penetration
5 months
Full ROI
Source: Davidson Center Archaeological Park · Yalla deployment data, 2024–2025.
“It’s easy to manage operationally and a fantastic addition that really uplifts the visitor experience at the site.”
Nadav Moonk
Manager, Davidson Center
The same commercial model is open to your venue.
Explore a partnership →Frequently asked.
What is passthrough XR?
Passthrough XR is an extended-reality technology that keeps visitors fully aware of the physical space around them while historically accurate content is layered into that space. Visitors wear lightweight, glasses-compatible headsets and remain present in the gallery, the artefact, and the company of fellow visitors — no dark rooms, no isolation.
How is passthrough XR different from VR and AR?
VR fully isolates visitors in a digital environment; AR floats digital elements on top of the real world. Passthrough XR keeps the real space as the protagonist — the gallery, the architecture, and the artefact remain visible — while historically accurate content is composited into that space. The site itself stays the protagonist of the visit.
How long does deployment take?
As little as two weeks for a venue deployment, depending on scope. The Davidson Center Archaeological Park went from agreement to fully operational in two weeks with zero structural modifications to the site.
See more questions
What is the cost model?
Yalla offers capex-free deployment for every venue. We fund production, hardware, installation, and on-site staffing. The venue sells tickets directly and stays in control of pricing. In revenue-share commercial structures, Yalla earns only when the venue earns.
How is historical accuracy guaranteed?
Every Yalla experience begins with deep historical research and the institution's own curatorial team. Subject-matter historians review each narrative before production. Yalla's role is production craft, not interpretation — innovation in service of the story, with the authenticity of the original history kept at the centre.
What kind of venues does this work for?
Museums, galleries, heritage sites, archaeological parks, science centres, national monuments, cultural complexes, and visitor attractions. The Davidson Center Archaeological Park in Jerusalem and the upcoming Light of Liberty at the Palace of Versailles span very different venue types.
How is the visitor experience managed operationally?
Three operating models match the venue's bandwidth: venue-led (your staff, our training and SOPs), Yalla-managed (we run daily operations end-to-end), or partner-managed (a local operator under our playbook). Every model includes remote monitoring, defined escalation paths, and on-call support.
Ready to move forward?
A non-binding instrument that opens a creative conversation. No financial commitment, no legal obligation.
Begin a Letter of Intent →Get in touch.
partnerships@yalla.digital
LOS ANGELES
15260 Ventura Blvd, Sherman Oaks
SYDNEY
Suite 703, 3 Waverley St, Bondi Junction
JERUSALEM
101 Derech Hebron
