Commercial structures
There is no single locked-in pricing template. The structure is matched to the venue's constraints and appetite:
| Structure | Who funds the build | When Yalla earns | Best for |
|---|---|---|---|
| Revenue share (capex-free) | Yalla funds production, hardware, installation, and staffing | Only when the venue earns — a share of ticket revenue | Institutions that want zero capital risk and aligned incentives |
| Performance-based (capex-free) | Yalla | Against agreed performance outcomes | Boards that need payment tied to measurable results |
| Co-investment | Shared between venue and Yalla | Blended — reduced share reflecting shared risk | Venues with capital budget seeking better unit economics |
| Venue-funded | The venue | Fixed delivery and support fees | Institutions that prefer to own the installation outright |
Illustrative economics
Ticket pricing typically lands around $0.50 per minute of experience — about $10 for a 20-minute journey. Two illustrative scenarios:
| Metric | 500K-visitor venue | 3M-visitor venue |
|---|---|---|
| Assumed penetration rate | 5% | 3.5% |
| Ticket price (20-minute experience) | $10 | $10 |
| Illustrative annual revenue | $250,000 | $1,050,000 |
These figures are illustrative. Actual economics are venue-specific and modelled after a site walk — Yalla provides a venue-specific throughput model with inputs the venue can stress-test, not a generic pricing sheet. For a real-world benchmark, the Davidson Center deployment reached 10% visitor penetration and full ROI within five months.
The pilot: zero sunk cost
Every engagement starts with a funded pilot, structured so the venue cannot lose capital on a maybe:
- 1. Minimal-friction setup — sixty minutes of your time. Select one pilot exhibit or story moment, identify an operator champion and a director sponsor, lock in a single session.
- 2. The pilot storyboard — zero operational bandwidth required. Yalla conducts a site walk, maps physical constraints, designs the production elements, and delivers an operational first-scene pilot.
- 3. The validation gate — an executive stop/go decision. The sponsor reviews the live scene and decides: proceed to full production, or cancel without capital loss.
Three operating models
| Model | Who runs daily operations | Best for |
|---|---|---|
| Venue-led | Venue staff, with Yalla training, SOPs, remote support, and maintenance plan | Institutions with staffing capacity and low operational complexity |
| Yalla-managed | Yalla runs staffing, setup, visitor flow, and maintenance end to end | Venues where operational bandwidth is the constraint |
| Partner-managed | A local operator under Yalla's playbook; Yalla handles QA, training, reporting, and technology | Multi-site, touring, or seasonal installations |
Every model includes remote monitoring, defined escalation paths, and on-call support. Nothing about the installation is permanent: hardware removes in hours, and a full decommission takes under 48 hours.
Frequently asked questions
Is there really no upfront cost?
In capex-free structures, yes — Yalla funds production, hardware, installation, and on-site staffing. The venue's investment is decision-making time: roughly sixty minutes to scope the pilot, and an executive review of the live scene.
Who sets ticket prices and sells tickets?
The venue. It sells tickets directly through its own channels and keeps control of pricing. In revenue-share models, Yalla earns a share of that ticket revenue — so Yalla is motivated by the same outcome the venue is.
What happens if we stop after the pilot?
Nothing. The stop/go decision comes after the pilot storyboard stage, before any capital is committed by the venue. If the answer is stop, there is no capital loss and no obligation.
How are the economics validated?
After a site walk, Yalla builds a venue-specific throughput model — penetration, pricing, session length, peak-flow capacity — with every input visible so the venue's finance team can stress-test the breakeven logic before anything is signed.
Start the conversation
A Letter of Intent is a non-binding, 60-second expression of interest — no financial commitment, no legal obligation. It simply opens a creative conversation about your venue.
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