The Davidson Center: a museum deployment that paid for itself in five months

The challenge

The Davidson Center Archaeological Park sits adjacent to the Western Wall in Jerusalem — among the most significant and most protected archaeological sites in the world. Visitors walked among the surviving ruins but struggled to visualise the grandeur of the Second Temple that once stood there. The site needed a way to make two-thousand-year-old history legible without touching a single stone.

• Zero structural changes permitted. No mounting, no construction, no alteration of the archaeology.
• Minimal operational burden. The site's staff could not absorb a complex new attraction.
• An outdoor, working heritage site. Weather, sunlight, and continuous visitor flow — not a controlled gallery.

The solution

Yalla Digital designed and operates a 15-minute immersive outdoor historical journey through the actual archaeological site. Visitors wear lightweight, glasses-friendly headsets and walk the real ruins while the Second Temple period is reconstructed around them — the physical site remains visible and remains the protagonist. The experience is suitable for ages 6 and up and was introduced as an upsell ticket option alongside standard admission.

Deployment

From agreement to fully operational in two weeks. No structural renovations, no dedicated rooms, no changes to visitor flow. Yalla delivered the creative production, hardware configuration, staff training, standard operating procedures, and ongoing remote monitoring — the venue's operational lift was minimal by design.

The results

The deployment was net-positive from launch. Beyond the direct revenue, the site reported a marked uplift in visitor engagement and satisfaction, with visitors describing a deeper appreciation of the site's history — and the experience unlocked new B2B partnership and promotional opportunities for the park.

In the venue's words

“It’s easy to manage operationally and a fantastic addition that really uplifts the visitor experience at the site.” — Nadav Moonk, Manager, Davidson Center

Why it worked

• The site stayed the star. The experience allowed the ruins to be the star — critical for an institution whose duty is stewardship.
• Throughput economics. Free-roaming multi-visitor sessions fit the existing visitor flow, so the add-on scaled with attendance instead of bottlenecking it.
• Aligned incentives. Under Yalla's commercial models, the venue kept control of ticketing and pricing while Yalla handled delivery and operations end to end.

Bring this to your venue

The Davidson Center went from first conversation to a revenue-generating experience in weeks, not years. Yalla funds and builds a fully operational first scene in your venue — you decide only after standing inside it.